“If you just saw the stats and numbers, you’d think that I love losing at chess!”
Hence the reason why it’s so important to qualify the numbers with a context/background even while you try to quantify the impact.
In an environment where everyone’s mostly scanning for numbers, what’s your approach to storytelling?
Do you contextualise?
Do you fit the story into the numbers or the numbers into the story?
I follow a 4 step framework – Contextualize, Quantify, Deliver, Summarize
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